As a veteran Japanese companies, Panasonic's shot is always taking some edge; from growing up to the wings of the Feng, we saw the successful transformation of the Japanese companies. Currently, the transition phase has been completed, but the construction of the Internet Ecosystem, the new Panasonic is not a day thing. But see, Matsushita's development in mainland, we like to meet Matsushita "next hundred years" the epitome of glory.

In the "2017CAIMRS" gap, the reporter interviewed the general manager of the Department of Panasonic business management Lin Bin. In the intelligent manufacturing tuyere, Panasonic in China's development will be?

Integrated transformation of three carriages to help develop

In the environment of intelligent manufacturing, the market demand presents new features: the user's requirement for the equipment has been transformed from the earliest components and products into the integrated application of the integrated system. In addition, the product of numerical control, networking and intelligence gradually strengthened, counterproductive in the product, the user for the product quality and reliability requirements and to achieve a new height. Therefore, in view of Lin bin, companies are from the vertical axis (single line) to the horizontal axis (integrated solutions) development. It is both an opportunity and a challenge for panasonic.

Panasonic has a wide range of product lines beyond doubt. Among them, the traditional components of the mass production and guide the market gradually developed from B2C to B2B; in addition, Matsushita in the smart factory gradually force, from the 4 industrial energy monitoring demonstration production line, including power the many aspects of visual surveillance, loT networking equipment, flexible production, to the solution of welding robot flexible automatic production line, a series of integrated system, we can also see the force of manufacturing, while the rich vitality of panasonic.

On the way, the integrated transformation of Lin Bin admitted that this is due to the development of its Matsushita technology, the integration of internal resources is also attributed to the Panasonic: "now the Japanese polarization phenomenon is quite serious, through the integration of internal resources, mining industry advantage to adjust the production line, this is Matsushita has been doing." Indeed, the application of the Internet to reshape the production of products, but also reshape the panasonic. In the integration of internal resources, Panasonic made a downsizing: stripped of many non core business, in order to facilitate its operation. In the field of intelligent manufacturing, networked collaborative manufacturing, customization increasingly common force the focus of the industry, so Panasonic can do on standby".

In the force of key industries, Lin shore mentioned three directions: automation, vehicle facilities, infrastructure. It can be said that in these three levels, Panasonic has been in force. In these three areas, the field of industrial automation is very important to panasonic. Different from the field of B2C, automation and B2B based, and a high degree of integration, so the technology is more stringent requirements. Therefore, we hope to be able to enhance our strength in the field of industrial automation." He admitted.

Rapid response to technology as the core

Intelligent manufacturing is mainly reflected in the following three aspects: one is the production process by the new sensor, intelligent control system, robot, automatic production line, "unmanned factory" number will continue to increase; two is the industry information system through the Internet to achieve interoperability and integration, promote the machine operation, real-time information distribution, interactive workshop production and market demand between the supply of raw materials, spare parts production and assembly of products integrated whole production process more precise coordination; three is the industrial cloud platform, industrial data intelligent analysis tools to help enterprises achieve better decisions.

Since there is a higher demand for technology, then enhance R & D strength must be an important part of the development of panasonic. Now take the FA robot Matsushita force, the Japanese business group, but if the Japanese products R & D line like Chinese is not feasible to echo what the books say, so the need to improve the local R & D strength.

Lin Bin introduced last year, Matsushita set up automation, vehicle facilities, building three major areas of research and development team, a total of nearly 150 people; in addition, the company now increase the hardware experimental equipment investment, thus speeding up the local demand to implement the "soft + hard" means. At present, in Zhuhai, Suzhou and other places, Panasonic has a factory, its PLC and control systems and other core products have been doing research and development, sales and service. But in the quality of the products, it is still a continuation of the enterprise of "excellence" of the thought: in addition to have quality products to enhance the global system of Matsushita, in the local market, Matsushita will according to the national quality standard system and gradually improve the independent industry chain.

User demand is also very important level Lin bin. "The integration of product maximization and system integration is the trend, but sometimes we can not maximize the understanding of customer needs." Therefore, for the enterprise supply chain, timely response to the needs of the user and the user needs to quickly put forward solutions, is the fundamental way.

His image example: a lot of product cases from Japan and Europe and the United States came to the mainland, but the domestic customer demand changes, requirements inconsistent. The highest frequency is a month apart, customer demand will change, the original scheme will overthrow the latest demand when the development team must be the first time to get customers, this is the most important part to increase opportunities for foreign invested enterprises. After the demand, and then is to provide professional services, which is the embodiment of the core competitiveness of enterprises.

Although some people think: China's economic development tends to smooth, but as a veteran Japanese funded enterprises, Panasonic can feel the rapid development of China's economy brought about changes. Market forces and government forces at the same time play an important role in China's economy, coupled with China's population and the market are quite large, so for Panasonic, this is a vast market. Look forward to his wonderful.